United have been making steady progression on the pitch under Ole Gunnar Solskjaer, sealing a top four place in the Premier League and awaiting his first final as boss in the Europa League against Villarreal.
But it is off the pitch in commercial revenue where United have thrived the most and that has led to frustrations from large sections of the fanbase that this success is not being transformed into on-field dominance.
United supporters have protested angrily against their Glazer ownership after the controversial breakaway European Super League plans were the final straw for many who have long distrusted the American family.
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Some fan groups have promised to punish the Glazers financially by boycotting the club’s commercial partners and sponsorships in a bid to put pressure on the owners.
But United have turned into a commercial powerhouse in recent years and the latest figures indicate the Old Trafford club are dominating the digital space.
According to data published by a company named Horizm, United’s digital output in 2021 is projected to be worth €106m (£90m) which is more than any other team in sport.
Vice-executive chairman Ed Woodward will step down from his role at the end of this year and fans have shown anger over his time overseeing footballing operations.
But Woodward has specialised in gaining commercial revenue and this £90m boost could be hugely important during the coronavirus pandemic.
Solskjaer requires funds to strengthen in the transfer market this summer and this revenue boost could help fund new signings.
Woodward was confident of the long-term future of the club when he announced his impending exit last month.
“The club is well positioned for the future and it will be difficult to walk away at the end of the year,” he said.
“I will treasure the memories from my time at Old Trafford, during a period when we won the Europa League, the FA Cup and the EFL Cup. I am proud of the regeneration of the club’s culture and our return to the Manchester United way of playing.
“We have invested more than £1bn in the squad during my time here and I am particularly delighted with the progress the players have made under the astute leadership of Ole Gunnar Solskjaer and his coaching team in the last two years.”